+This is a powerful feature which enables the user to upload data from
+any source imaginable into InfoEx. Common examples are a local database
+or a remote web page which requires some custom parsing.
+
+Please see the program located at examples/custom-wx.example.py for a
+complete description of what's required.
+
+A note on time zones
+--------------------
+
+This program is aware of time zones via the pytz library. The way in
+which NRCS and MesoWest deal with time zones differs as follows:
+
+NRCS expects the request to come in the appropriate time zone, and the
+data retrieved will be in the same time zone (no transformation
+required before sending to InfoEx).
+
+MesoWest expects the request to come in UTC, and the data retrieved will
+be in the same time zone (transformation from UTC to the desired time
+zone is required before sending to InfoEx).
+
+As long as you specify the correct timezone in your configuration file,
+all will be handled correctly. The list of time zones comes from the
+Olson tz database. See that for more information.
+
+If you specify an invalid time zone, the program will exit and inform
+you of such.
+
+Lastly, InfoEx itself is timezone aware. If you notice that the data
+which makes it into your operation is inaccurate, start your
+investigation with time zone-related issues and move on only once you've
+ruled this out as a cause of the inaccuracy.
+
+Unit conversions
+----------------
+
+Desired units may be specified in the configuration file.
+
+For MesoWest, the desired unit will be passed along in the API request
+and the conversion will take place through the MesoWest/Synoptic API.
+
+For NRCS, this program will do the conversion manually, as NRCS does not
+permit specifying the desired unit.
+
+There is an "American" units mode in which precip data is converted to
+metric, and wind data is converted to imperial units.
+